APRIL’s primary products are bleached hardwood kraft (BHK) pulp and paper products in cut size, folio and rolls. Our flagship paper brand is PaperOne™. Other mill brands produced and sold by APRIL include Perfect Print, Excellent Copy, Copy & Laser, Dunia Mas and Lazer IT.

The company has a global customer base and sells its products across Asia Pacific, the Middle East, North America, Europe and Africa. APRIL’s customers consist of trade customers who on-sell to end-customers or use APRIL’s products to produce finished products for on-sale.

To manage and maintain markets, customers, channels and relationships for its products APRIL has a dedicated Sales and Marketing function which is responsible for understanding customer needs and ensuring those needs are reflected in the specifications of APRIL’s products, design and development of product brands, development and verification of product claims and marketing of products to business-to-business trade customers who may on-sell products to end consumers.

Various certification schemes APRIL adheres to, for example those under the PEFC and ISO umbrellas, have product information and labeling requirements APRIL complies with*. The company maintains internal systems and procedures, both at the Kerinci mill and within its sales and marketing function, to ensure conformity with these requirements*.

APRIL also adheres to a number of voluntary codes relating to products and labeling information such as those of ISO 9001, ISO 9706, ISO 14001 and various forestry certifications, as part of its continuous improvement focus*. The packaging of PaperOne™ for example, references conformity to various codes.

APRIL’s internal programmes ensure that its sales and marketing activities and product claims meet legal and regulatory requirements and are fair and accurate. Regular website updates, customer information and sales kits, channel communications through trade events and partner meetings, emails and letters are means used to keep customers updated on product upgrades and packaging changes, together with brochures and flyers for consumers.

For key markets, APRIL’s Sales and Marketing function in combination with the company’s Legal office periodically reviews marketing communications material related to its products, including product claims made on packaging, to ensure it complies with the relevant laws, standards and codes of the markets where APRIL sells its products to customers*. A comprehensive review was undertaken in early 2012. Customers are then responsible for ensuring that any marketing by them of APRIL products is also compliant with the laws and standards that apply in their markets.

For paper products, APRIL’s packaging and labeling complies with the requirements of its home market and with the country-specific requirements of certain other markets (eg. Japan) for product sold there*. Pulp products are generally not subject to specific packaging and labeling requirements, other than as may be specified by particular customers*.

During the reporting period, there were no incidents of non-compliance with regulations and voluntary codes concerning product and service information and no actions were taken for noncompliance concerning the provision and use of products and services by regulators or other proper authorities.

Figure 3: MARKET DISTRIBUTION PULPmarket-distribution-pulp

Figure 4: MARKET DISTRIBUTION PAPERmarket-distribution-paper