APRIL featured in Article on Paper Facts and Myths

Some of the myths around paper production were tackled in an article by Indonesian news outlet Tirto.id.

One of the most common misconceptions about paper production is that each tree only produces one ream of paper. 

In the article, Susie Susanto, Country Head of APRIL’s Indonesian operating arm Riau Andalan Pulp and Paper (RAPP) explains that one acacia tree measuring approximately five metres can actually produce 23 reams of paper.

The article also refutes the notion that electronic books (e-books) are greener than paper ones.

“What people don’t realise is that the paper production process is sustainable, and saying otherwise actually misleads consumers,” said Mark Pitts, Executive Director of Government and Industry Affairs at American Forest & Paper Association (AFANDPA).

Meanwhile, the World Wildlife Federation (WWF) says timber – the main raw material for paper production – is environmentally-friendly since it is recyclable.

“Plantations are environmentally-renewable energy sources and industrial raw materials,” the WWF said.

APRIL Group, as one of the largest pulp and paper companies in the world which uses the most efficient technology in its production processes, is steadfast in its commitment to sustainability.

It operates in line with its Sustainable Forest Management Policy (SFMP) which includes zero deforestation and forest and peatland protection principles.

Read the full article in Bahasa Indonesia here.